Apple Corps announced that they will release a new music video game, The Beatles: Rock Band, in September 09. Apple Corps, the venerable band’s marketing and licensing arm, has long envisioned making money on the popularity of the Beatles. After a number of so-so attempts including Apple Electronics, Apple Films, Apple Publishing, and Apple Boutique, little was heard from the core for over 25 years.
Late last year, we talked here about a possible release of the Beatles Collection on ITunes, and we really hoped it would happen. Since the Gordon’s don’t torrent, Lisa and I were faced with using the Evil Apple to pay those poor artists their 3 cents for our listening pleasure, and any artist who resisted the ‘personne corrompue’ for all those years deserved our support. Anyhow, now that DRM is a thing of the past so goes those thieving rotten bastards and viola, Beatles Rock Band!
As avid gamers, there is always a certain pride when we see an obvious winner like Rock Band getting set up in peoples living rooms. It’s just too bad EA didn’t steal Take Two last year, we could have seen a “Revolver” theme in the next Grand Theft Auto! Either way, you have to hand it to Jeff Jones . What a great job so far in bringing what is now a 40 year old brand into the new century, and almost getting all of these young kids rocking to the Beatles. Not just that, it will be a lot of fun to karaoke I Want To Hold Your Hand with a bunch of 50 something Paw-Paws. What a laugh it will be.